Why Wildly Co.?

The Best Kids Wardrobe For Busy Moms

You are overwhelmed with information.

There is too much noise and too much choice. You suffer from decision and compassion fatigue.

You can feel like you're never enough.

You're weary and worn out from constantly measuring yourself against the "ideal you".

You just can't conquer the laundry.

It's hard to enjoy your kids' childhood while you're busy being an adult.

Hi! I'm Hayley Morgan.

I'm a USA Today bestselling author and entrepreneur, but more than anything I'm "momma" to four little boys.

About five years ago, I found myself buried under a heap of laundry. I realized was spending unnecessary money on cheap clothes I didn't really need, throwing a Target shirt in my cart every time I ran out for groceries.

In 2011, I came up with a process called The No Brainer Wardrobe which helps people create closets with fewer choices, but ultimately more options they love. More than 10,000 people have used this method to change their lives.

Since then, I've put together capsule wardrobes for each of my boys that help them get dressed on their own and cut down on the waste and laundry for me.

Once I figured out capsule wardrobes...

I wanted to plan, design, and produce the best kids capsule wardrobes other busy moms could purchase with one click. I know what it's like to never be able to get out from the laundry pile.

As we were working on making Wildly Co. a reality, we learned something really unsettling about the way most clothes are made. Most clothes are sewn by laborers who are massively underpaid and overworked. Inexpensive clothes are so cheap because the money is saved by paying workers (sometimes children) so little.

Wildly Co. doesn't operate that way. We have put together a supply chain that honors workers at every step. We have done the research and made the hard choices so you feel great about yours.

Mix and Match Outfits

A few items, a ton of outfits, whoa!

Wildly Co. has created capsule wardrobes for kids that are impossible to mismatch, a full season of outfits can be purchased with just a few clicks. We’ll even send you a chart with every outfit option.

Buy less stuff each season and let your kids wear out their clothes. That way there’s no storing away hand-me-downs and fishing them back out later.

Best of all, each product is carefully and ethically made. We care about every step in the process.

Let us make your life a little easier

Wildly Co. makes the tough choices.

We've researched the industry. We make sure the ethics are on-pointe, the clothes are on-trend, and everything is mix-and-matchable.

You make the FUN choices.

You just pick clothes you love for the kids you love. You get to be the hero with your kids and also of the fashion industry.

You'll have one less stress. Hooray!

You get a kids capsule wardrobe and you'll have less laundry to conquer. Your kids will have fewer choices, allowing them to learn to dress themselves earlier.

Francesca Battistelli

Francesca Battistelli, Grammy Award Winning Artist and mother of 2 

"Wildly has created something simple, fashionable, classic, and ethical in the clothing industry that is going to radically change the way you dress your kids. Less really is more. With these clothes, you don’t have to worry about things matching, and the quality is unbeatable. I love what they’re doing, and I can’t wait to see how they continue to grow!

Let us make your life a little easier