Slow fashion is getting a lot of attention in the textile industry and changing the way businesses and consumers think about clothing. Have you heard about it?
Quick cliff notes version: fast fashion focuses on who is buying the clothing and is often trend-influenced, lower priced and has lower quality standards. Slow fashion, however, is the opposite, focusing on *who is making the clothing* with emphasis on intentional shopping and quality rather than quantity.
Slow fashion is a movement for those who want to slow down, research more, and choose better options. This shift is taking the fashion industry by storm, and we are *so* on board.
So how can you help the slow fashion movement? We’ve come up with 4 steps to help you become a more informed, mindful shopper.
- Learn: Where do you currently buy your clothes? Take some time to research how they make their clothes. See if you can go back to the source. Are they using ethical practices?
- Purchase: Based on your new knowledge, make more conscious shopping decisions. Will this item will be worn for more than one season or is it just going to wear out and be thrown away next year? Purchasing quality items will decrease waste.
- Care: If you are buying quality items over tons and tons of clothes, you’ll want to take care of these items and make them last by paying attention to washing and drying instructions.
- Influence: Inspire those around you to be mindful of their purchasing habits. Let’s be consumers who care about the lives we are impacting. Let’s focus on creating less waste and investing in quality items.
We advocate for businesses to focus on values, motivations and standards that benefit everyone along the way. Slow fashion supports fair labor practices and creates sustainable jobs.
As consumers, let’s avoid chasing lower costs and possibly risking someone’s well being. Let’s make slow fashion more than just a movement, let’s make sure it is here to stay. If we continue to choose slow fashion, just imagine the lasting impact these actions can have on other consumers, industries...even the whole world.
For another great resource on slow fashion: