Slow fashion comes with a lot of new concepts that differ from the fast-paced, consumerist mindset we’ve grown accustomed to in our culture. The most notable difference is usually the price tag. Why should I purchase this item when it is more expensive than the more trendy, lower priced item?
At Wildly Co., we believe it is *so* worth the extra cost for those more durable, long-lasting items. Here’s why:
The facts. Over the last 30 years, we have started to view clothes as disposable products. Americans throw away 85 percent of the items they purchase, according to the Council for Textile Recycling, which is only increasing each year.
The people. Do your research on your favorite brands. Do they use ethical practices? Be familiar with who is making your clothing and at what cost it is being made for your wardrobe. By wearing the items more than once, you can take a small step in showing respect to the people who cut and sewed your article of clothing.
The items. Slow, sustainable fashion is all about investing in pieces that you love and want to wear a lot, rather than something that is bought for one-time use at a lower price. Higher quality clothes are made better and the price tag usually displays this. The cost of labor is added into the final price, which provides a fair living wage for those employed to make your clothing. For us, that’s totally worth it.
- The math. Stick with us here, it is actually more affordable to buy higher priced, quality items than the opposite. Well-made clothing has a lower cost per wear over time. Yes, the initial investment is larger but if you wear it for multiple seasons you’ve already won. What if we saw clothes as an item to own rather than to consume?
At Wildly Co., we want to be a sustainable alternative to fast fashion.
We want to encourage better, quality purchases.
We want to support the people who make the clothing on living wages.
We want to bring attention to the environmental and social impacts of fast fashion.
We want to encourage you to own clothes rather than consume them.
We want to be a part of the countermovement that will help change the fashion industry. Because we believe small steps can make a difference.
Other resources on slow fashion: